The flood gate of information has busted open ushering in the era of ‘Big Data’. Now businesses, both large and small, can apply analytics to gain new knowledge and insight about markets and consumers, that can be leveraged to gain significant value.
Here at Dynamic Strategic Marketing, we employ Big Data Analytics to examine very large and diverse data sets that may be structured, semi-structured and/or unstructured from different sources with varying sizes. We use these techniques to manage and process data stemming from sources that have high volume (e.g., sales data), high velocity (e.g., daily scanner data), or high variety (e.g., online mobile and off-line in-store customer feedback).
We assist entities in making better and faster decisions using new insights from data that was previously inaccessible or unusable. This in turn, leads to more efficient operations, higher profits, and increased customer satisfaction. We identify customer segments that are currently not being served, and point out areas for new product development or market expansion. Businesses gain the ability to work faster and stay agile, a distinctive difference in the increasingly competitive marketplace.