Author: Dynamic Strategic

Research and Analytics for Exceptional Strategic Marketing

The Hollow Hello

By William Lucky, Ph.D. Recently, I needed to get some items from a Big-Box retailer.  When I entered the store, I heard “hello – how are you today?”  I was not surprised to hear the phase, but I was vexed by how lifeless it sounded.  It was hollow and devoid of any emotion or enthusiasm.  At first, I did not think the words were being directed at me, but a quick check of my surroundings revealed that I was the…
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June 20, 2021 21

Will Machine Learning, Algorithms, and Artificial Intelligence Replace the Consumer Behaviorist?

By William Lucky, Ph.D. Many people have been touting the benefits of machine learning and Artificial Intelligence (AI) for years.  They have been predicting that the ‘Big Data’ revolution will change business forever.  Companies such as Facebook, Google, Amazon, Netflix, and Disney have been using machine learning and computer algorithms to optimize their busine ss models for years.  But are they worth it?  The cost of developing, deploying, and maintaining these systems may be prohibitive for certain businesses.  Many of…
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June 11, 2021 23