Category: Consumer Behavior

Research and Analytics for Exceptional Strategic Marketing

From SVOD to AVOD:  Evolving Data-Driven Business Marketing Models

Subscription video-on-demand (SVOD) has come into its own over the past ten years.  You can argue that HBO was the forerunner, but there is no doubt that Netflix was the trailblazer.  Over the past few years, the SVOD industry has grown to over 200 streaming providers worldwide with Netflix, Prime Video, Disney+, HBO Max, and Hulu being the largest.  These companies are fierce competitors when it comes their subscription base, the main driver of revenue.  However, revenue alone does not…
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July 28, 2022 24

What Can U.S. Air Carriers Do To Bolster International Air Travel?

In our previous two posts, we have been looking at the U.S. air carrier industry and some of the problems they face in relation to international travel.  In this post we will look at what can be done to get the sector back on the path to a robust recovery.  As it currently stands, there is little the industry can do about Covid-19, inflation, or political unrest.  These are macro issues that affect many if not all sectors of the…
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July 12, 2022 21

Potential Problems Facing U.S. International Air Travel Recovery

In our previous post, we discussed the issues facing the U.S. Travel and Tourism sector in relation to international travel and noted that analysts were predicting a robust recovery.  Given how essential this sector is to the U.S. economy, one can only hope that the analysts’ predictions were correct, but there are some potential hurdles facing the industry.  Covid-19 Variants During December 2021, the first wave of the Covid-19 Omicron variant began spreading across Europe causing many U.S. travelers to…
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June 14, 2022 21

U.S. International Travel Lagging Despite Abolished Travel Restrictions

There is no doubt that the ongoing 2020 Covid-19 global pandemic will be remembered for generations.  It was the first time in recent recorded history that the world hunkered down to stave off a silent killer.  Many people’s livelihoods were destroyed or seriously curtailed as the economic engines of entire nations grinded to a crawl.  The Travel and Tourism sector was hit hard by the pandemic.  In 2019 this sector accounted for roughly eight percent of U.S. GDP and about…
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May 20, 2022 20

Will Machine Learning, Algorithms, and Artificial Intelligence Replace the Consumer Behaviorist?

By William Lucky, Ph.D. Many people have been touting the benefits of machine learning and Artificial Intelligence (AI) for years.  They have been predicting that the ‘Big Data’ revolution will change business forever.  Companies such as Facebook, Google, Amazon, Netflix, and Disney have been using machine learning and computer algorithms to optimize their busine ss models for years.  But are they worth it?  The cost of developing, deploying, and maintaining these systems may be prohibitive for certain businesses.  Many of…
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June 11, 2021 23

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