Category: General

Research and Analytics for Exceptional Strategic Marketing

Don’t Be A Failure

Becoming an entrepreneur is a calling that many do not hear and even fewer heed.  It requires venturing into the unknown with the hope of being successful.  For those that have made this leap of faith, they know all too well that starting, and successfully running, a business is a hard thing to do.  There are many hurdles that must be overcome, or at least survived, before you even breakeven, let alone become profitable.  However, regardless of your tenacity, dedication,…
Read more


October 10, 2022 18

The Hollow Hello

By William Lucky, Ph.D. Recently, I needed to get some items from a Big-Box retailer.  When I entered the store, I heard “hello – how are you today?”  I was not surprised to hear the phase, but I was vexed by how lifeless it sounded.  It was hollow and devoid of any emotion or enthusiasm.  At first, I did not think the words were being directed at me, but a quick check of my surroundings revealed that I was the…
Read more


June 20, 2021 21