Category: Strategy

Research and Analytics for Exceptional Strategic Marketing

Don’t Be A Failure

Becoming an entrepreneur is a calling that many do not hear and even fewer heed.  It requires venturing into the unknown with the hope of being successful.  For those that have made this leap of faith, they know all too well that starting, and successfully running, a business is a hard thing to do.  There are many hurdles that must be overcome, or at least survived, before you even breakeven, let alone become profitable.  However, regardless of your tenacity, dedication,…
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October 10, 2022 18

From SVOD to AVOD:  Evolving Data-Driven Business Marketing Models

Subscription video-on-demand (SVOD) has come into its own over the past ten years.  You can argue that HBO was the forerunner, but there is no doubt that Netflix was the trailblazer.  Over the past few years, the SVOD industry has grown to over 200 streaming providers worldwide with Netflix, Prime Video, Disney+, HBO Max, and Hulu being the largest.  These companies are fierce competitors when it comes their subscription base, the main driver of revenue.  However, revenue alone does not…
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July 28, 2022 24

What Can U.S. Air Carriers Do To Bolster International Air Travel?

In our previous two posts, we have been looking at the U.S. air carrier industry and some of the problems they face in relation to international travel.  In this post we will look at what can be done to get the sector back on the path to a robust recovery.  As it currently stands, there is little the industry can do about Covid-19, inflation, or political unrest.  These are macro issues that affect many if not all sectors of the…
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July 12, 2022 21

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