At Dynamic Strategic Marketing (DSM), we work with our clients in an interactive format to construct a detailed picture of their business environment by assessing the competitive, economic, political, legal, technological, and sociocultural forces affecting their business. We attentively focus on how these forces affect our client’s overall business operations in order to assist them in constructing sound strategic plans and tactical initiatives.
At Dynamic Strategic Marketing we:
- Monitor what our client’s competitors are currently doing and what their competitors may possibly do in the future. We actively guide our clients in understanding the competitive environment and help them understand the types of products and services to offer and the target markets to focus on.
- Work with our clients to gain a firm understanding of the economic factors that impact the timing and effectiveness of tactical initiatives a company can, and should, undertake. It can affect the decision to expand into new markets or to withdraw from certain markets.
- Work with our clients to gauge the political impact on their competitive area, product category, and specific product offerings. Our goal is to provide our clients with options on the best way to navigate the political arena at the local, state, and national level.
- Work with our clients to assess the legal environment on matters concerning product/service claims, product/service delivery, issues related to customer satisfaction, and specific legal remedies consumers may seek from product/service harm (both real and perceived).
- Work diligently with our clients to be sure their products, service offerings, and marketing efforts comply with necessary regulations. These regulations have a direct impact on what type of products a company can offer and the extent of services that can be rendered to the target market.
- Work in conjunction with our clients by recommending the most cost-effective technology possible that will allow them to meet customer expectations. Rapid changes in technological areas can have profound impacts on the competitive environment and adversely affect a business’ bottom line.
- Work with our clients to understand the sociocultural forces influencing changes in consumer attitudes, beliefs, norms, customs, and lifestyles. Using consumer insight analysis, we help our clients to understand their customer base in order to gauge if, and when, shifts in these areas occur. When shifts occur, we make recommendations related to changes in the product/service offerings, delivery methods, positioning strategy, and communications messages and modalities.