From SVOD to AVOD: Evolving Data-Driven Business Marketing Models
Subscription video-on-demand (SVOD) has come into its own over the past ten years. You can argue that HBO was the forerunner, but there is no doubt that Netflix was the trailblazer. Over the past few years, the SVOD industry has grown to over 200 streaming providers worldwide with Netflix, Prime Video, Disney+, HBO Max, and Hulu being the largest. These companies are fierce competitors when it comes their subscription base, the main driver of revenue. However, revenue alone does not…
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